A List of the 12 Forms of Value from Josh Kaufman's Personal MBA

I'm a sucker for a good list.

A good list's comprehensiveness (even if only illusory) inspires confidence. A good list's inclusion of items that are easy to overlook encourages inventiveness.

In ancient times, Aristotle and Cicero each produced works called Topica — i.e., The Topics. Arisotle's was first, and written in Greek; Cicero's was written second, in Latin, and based on Aristotle's. 

The Topics were essentially elaborate lists intended to provide philosophers and orators the confidence and richness they would need to create ample arguments. The Loeb edition of Aristote's describes it as a series of"pigeon-holes from which dialectical reasoning is to draw its arguments."

Josh Kaufman, whose book on learning skills I mentioned yesterday, has another book: The Personal MBA.

In that book, Kaufman lists and explains the 12 forms of value. The list of 12 forms is a good place to go if you want to think about how a business (or you) creates value in the market.

His list, which is available here, is:

  1. Product
  2. Service
  3. Share Resource
  4. Subscription
  5. Resale
  6. Lease
  7. Agency
  8. Audience Aggregation
  9. Loan
  10. Option
  11. Insurance
  12. Capital

You should visit Kaufman's list, because you can read more about each topic. Or buy the book. It's good.